As one of the sub-scenarios of indoor media, elevator media has a closed space, faces the audience directly, is less disturbed, and spreads frequently. It has become a stable offline traffic portal and is favored by many advertisers.
According to data from CTR Media Intelligence, in October 2021, advertising market spending fell slightly by 0.3% and 1.6% year-on-year and month-on-month respectively.In terms of advertising channels, the cost of elevator LCD and elevator poster advertisements both increased by more than 20% year-on-year; Cinema video advertising spending increased significantly year-on-year, with an increase of 92.6%; advertising spending on other channels continued to shrink year-on-year.
The increase in elevator LCD advertising spending is mainly driven by the large number of advertisements in the beauty care and eyewear categories.
———The data in the article is quoted from CTR.